Are you struggling to get control of your compensation and benefits, stock options, RSUs, and ESPPs, but you’re too busy eating dinner in your cube and working long hours to do it?

Sheila McGinn is a fee-only financial planner located in Redwood City, CA who helps high-tech professionals in the SF Bay Area navigate complex financial decisions.

It was the 90s and I was working at a booming software company. The internet was on fire. We worked crazy hours. The company went public and pretty much everyone had equity in the form of stock options and ESPPs.

But the reality was that most of us didn’t have knowledge or experience with managing surplus cash or employer stock. Should we sell it? Reinvest it? Should we buy a house, a new car? We all worked so much we didn’t have time to figure it out. And retirement seemed so far in the future…but then, suddenly it wasn’t.

Sound familiar? I’ve been there… I worked those long hours too.

I spent 20+ years working for high-tech companies, so I know the feeling.

I had always been fascinated by personal finance, so I learned as much as I could about the benefits available to me:  the wisdom of buying into my ESPP program, waiting it out when the stock dipped, diversifying my stock holdings, and understanding how stock proceeds were taxed. I shared my knowledge with friends and colleagues and encouraged them to make smart financial decisions. Along the way, I discovered how much I loved supporting people through the process of financial planning. I realized that I thrived on helping people like you figure out how to handle these important financial questions.

I loved helping so much, I decided to go pro — and a new career as a fee-only financial planner was launched.

First, I went back to school to become a CERTIFIED FINANCIAL PLANNER TM professional (the gold standard for financial advice) and learned about important financial planning topics such as insurance, taxes, investing, retirement strategies, and estate planning. I also passed some pretty challenging exams!

I am an independent Registered Investment Advisor and fee-only fiduciary. I don’t sell any financial products; I provide insights, advice, and encouragement. If this sounds like what you’re looking for in an advisor, let’s talk!


Memberships and Affiliations:

  • Candidate for CFP® certification
  • Member, Financial Planning Association of Silicon Valley
  • NAPFA Associate member